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Photo of Johnson, Natalie

Natalie Johnson

Senior Account Director, Bowstring Studios


Natalie Johnson joins Bowstring Studios after 10 years at Momentum Worldwide. As a Director on the Business Leadership team, her experience spanned across various accounts including Microsoft, Mondelez, Nike, United Airlines, and the U.S. Army. She has an extensive background in multi-platform brand marketing, program management, and client relationships while proving to be an astute problem-solver capable of prioritizing and managing complex projects.


During her time at Momentum, Natalie led the day-to-day management of 400+ events per year with multiple disciplines including brand strategy, field marketing, digital planning, and talent management. Natalie’s “perfect marketing world” is one that represents cross-promotion across industries to create fully comprehensive marketing plans and successful executions.


A native of Burlington, Iowa, Natalie currently resides in Chicago, IL. As a former Division 1 athlete and University of Iowa Hawkeye alum, her internal drive and passion carries through to her support of partner marketing and client initiatives.


More about Natalie...She is a proud newlywed to her wife, Ariana. They executed a beautiful Zoom broadcast to their family and friends from all over the U.S. and several other countries. Channeling her prior undergraduate softball days, one of her favorite fall activities in Chicago is a slow pitch game at the park on a weekend followed by a picnic with her family (Ariana and their two pups - Bella and Nana). Although Iowa was her undergrad, she is very proud to be a part of the University of Illinois. She is currently taking classes part-time, through the iMBA program, and is scheduled to graduate in May 2022. Her wife is also getting her MBA at the University of Chicago - Booth School of Business. Natalie loves curating and collecting experiences. She has been fortunate enough to adventure through all 50 U.S states, 2 U.S. territories, 15 countries, and 3 continents. She truly believes that our growth stems from encountering various people and places vs. buying tangible items.